Company unveils refreshed brand following customer research across Australia, New Zealand, and UK

Sydney, Australia, 2 Dec 2025 – Financial crime prevention technology provider ThirdEye has announced a rebrand, simplifying its name from Jade ThirdEye and updating its visual identity to better reflect its positioning as a partner to compliance and financial crime professionals.

The rebrand follows extensive customer research across ThirdEye's three key markets, Australia, New Zealand, and the UK, which revealed alignment between what compliance professionals need from technology partners and what ThirdEye has built its business around: genuine partnership, local expertise, and flexible solutions.

"Financial crime prevention is meaningful, complex work that often lands on small teams carrying significant responsibility," said Piet van den Boer, Head of Marketing at ThirdEye. "What became clear through our research is that compliance professionals need partners who understand that reality, not vendors selling rigid products. That's what we've always believed, and this rebrand clarifies our commitment to it."

The company provides transaction monitoring, customer screening, case management, and regulatory reporting solutions to mid-sized financial institutions. ThirdEye's approach emphasises customisation to each client's specific risk landscape, local support teams, and ongoing partnership throughout the customer lifecycle.

The rebrand includes a new visual identity, updated messaging framework, and simplified naming across all markets. The changes are designed to strengthen ThirdEye's market presence while maintaining continuity for existing customers and partners.

ThirdEye serves financial institutions across Australia, New Zealand and the United Kingdome and operates as part of Jade Software, a Certified B Corporation.

For more information about the rebrand and what's driving the change, visit: https://jadethirdeye.com/blog/your-partner-in-fighting-financial-crime/

About ThirdEye

ThirdEye provides financial crime prevention technology to mid-sized financial institutions across Australia, New Zealand, and the UK. The company's solutions include transaction monitoring, customer screening, case management, and regulatory reporting tools designed to help compliance teams detect real threats, reduce manual work, and meet regulatory requirements with confidence. ThirdEye is part of Jade Software, a Certified B Corporation. Learn more at https://jadethirdeye.com.

Media Contact: Piet van den Boer, Head of Marketing, ThirdEye, pvandenboer@jadethirdeye.com, +61 408 686 550